Are TV commercials a smart return on investment in 2025? The advertising landscape in 2025 is more complex than ever, with businesses weighing the benefits of traditional media against the precision ...

Politicians spend a ton of money on advertising, taking up space on television that in a nonelection year might be occupied by, say, a 30-second commercial for a brand of soda. Can all that spending ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s note: This excerpt was taken from Guerrilla Marketing in 30 Days from Entrepreneur Press. This just in: Your prospects and ...

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WARRENSVILLE HEIGHTS, Ohio (WOIO) - The work of one local advertising agency will be front and center when you tune in for Super Bowl LVII this weekend. The Marcus Thomas advertising agency, located ...

After launching Peacock with a pledge to minimize commercial interruption, NBCUniversal seems to have hit upon a new idea that will let ads and content exist on screen at the same time. The company on ...

From Judge George Hanks Jr.'s decision two weeks ago in Easyknock, Inc. v. Feldman & Feldman, P.C. (S.D. Tex.): Easy Knock operates an alleged "sale-leaseback" business whereby Texas homeowners deed ...