There are a lot of SEO studies out there, but not all of them are made equal. Here's how to decide if X is really affected by Y, or merely a coincidence. Every so often the SEO community will erupt ...
The rooster thinks he summons the sun because the sunrise always follows his crow. Correlation, at its worst, is a very confident rooster. For decades, our data economy has run on the same illusion: ...
With the explosion of interest in Big Data everyone in every department is looking for actionable intelligence. That’s great but there’s a downside: Trying to explain to, say, your VP of sales that ...
Hassan Vally does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...
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