NYC cosmetics influencer @Melbellles is causing a big stir online, owing to her expert makeup tricks which create an optical illusion that her eyes are completely different shapes.

Reuben de Maid, the star of “Being Reuben.” Sebastian Smith/2020 Ricochet Lt “It’s an interesting dynamic, being a 14-year-old boy flying off to LA to do these crazy makeup shows or things ...

Fall Crazy In Love With This New Beauty Line From Beyoncé's Makeup Guru Rokael Lizama—the man behind Beyoncé, Ariana Grande and Demi Lovato's glam—has just launched his own makeup line ...

Gen Z might be the most beauty -savvy consumers in the game, and makeup trends show they’re also the most adventurous. While consumers once sought Instagram-perfect pouts, expressionism is now ...

Every morning we do our very own makeup transformation. If you saw us sans makeup first thing, you might be a little alarmed, but once we've haphazardly slapped on some foundation and coated our ...

KIDS MAKEUP PARTY: What do you do when a pandemic disrupts your beauty business? Start virtual makeup classes for kids' birthday parties and other celebrations, of course.

What's in Sunny Leone's makeup bag? What is her favourite DIY skincare ritual? Find out all about it and her beauty tips in ...