As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Campaign Monitor announced today three new AI-powered features designed to help small and mid-sized businesses make more informed email marketing decisions and improve performance faster. Marketing ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

If you are a young entrepreneur looking to engage more with potential clients, boost your sales volume, or follow up with customers, email marketing should be one of the options you consider. The ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

Building your mailing list and continuously adding new prospects is essential to the success of any marketing strategy. Once mailing lists are established, the next challenge for marketers is to ...