It’s here: Local television market universe estimates for the 2018-19 broadcast year are now official. What’s newsworthy? Boise, Idaho rounds out the Top 100 DMAs, while Wichita and Spokane just miss ...
The Association of National Advertisers (ANA) this morning announced it is acquiring the Data & Marketing Association (formerly the Direct Marketing Association) (DMA). Terms were not disclosed, but ...
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