Consider the brands that have firmly etched themselves into our collective consciousness. How do these brands express themselves on social media? Are they warm and friendly? Alluring or charismatic?

Opinions expressed by Entrepreneur contributors are their own. It’s often very difficult for small-business owners to define who they are. By nature, they want to be all things to all people. They ...

There is a big difference between your “brand” and your “branding.” Your brand is you: who you are , what you do, what you stand for, your DNA personality. You are a tangible artifact, which you ...

In order to be able to define a brand, there must be a willingness to scrutinise the company very honestly and openly. This honesty and transparency must prevail throughout the whole process, ...

The following is a guest post from Jeff Meglio, VP of Agency Partnerships at Sovrn. Brand safety is a universal goal across the marketing industry, as 99% of advertisers want to ensure their ads ...

Here’s another in my series in which I pick a topic and connect with someone a lot smarter than me. (Check out some previous installments at the end of the article.) This time, I talked to John Parham ...

Marketing is so important to stay relevant in the mortgage industry – any industry in fact as an individual and as a company. Many of us have rules and regulations based on our position or company as ...

Have you defined your long term career goals? If not, you need to sit down and figure out where you want your path to take you. Once you define your goals, you can define your personal brand to help ...