Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

The following is a guest post from Jeff Meglio, VP of Agency Partnerships at Sovrn. Brand safety is a universal goal across the marketing industry, as 99% of advertisers want to ensure their ads ...

Consider the brands that have firmly etched themselves into our collective consciousness. How do these brands express themselves on social media? Are they warm and friendly? Alluring or charismatic?

How to Define Your Personal Brand: Tips for Clarity Defining a personal brand can be both challenging and rewarding, and it’s more important than ever. We asked industry experts to share one piece of ...

Opinions expressed by Entrepreneur contributors are their own. It’s often very difficult for small-business owners to define who they are. By nature, they want to be all things to all people. They ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

When Carey Rome heard about the findings in Gallup’s 2015 leadership study, he was disturbed. A full 70 percent of leaders, it said, just don’t have what it takes to manage others well. (One in 10, it ...

Loyalty programs are everywhere and have been one of the most talked about topics in the quick-service restaurant industry of late. Forty-seven percent of diners now use at least one loyalty program, ...

Marketing is so important to stay relevant in the mortgage industry – any industry in fact as an individual and as a company. Many of us have rules and regulations based on our position or company as ...

In order to be able to define a brand, there must be a willingness to scrutinise the company very honestly and openly. This honesty and transparency must prevail throughout the whole process, ...