Consider the brands that have firmly etched themselves into our collective consciousness. How do these brands express themselves on social media? Are they warm and friendly? Alluring or charismatic?

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

When Pepsi decided it was a good idea to have Kendall Jenner stroll out in the midst of a near-riot back in 2017 to quell the impending violence by giving a police officer a Pepsi, the term “brand ...

Should your company logo be bright and bold, or muted and sophisticated? Should store signage be written in a sans serif font or a more fun “display” typeface? Running a business on a daily basis is a ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...