As retail media has expanded well beyond retailers, a new term has begun to take prevalence — commerce media. The purpose is the same as retail media, but the scope is much larger, and to help ...

The B2B commerce landscape is undergoing a profound transformation driven by advancements in AI, shifting buyer expectations, and increasing economic pressures. Companies effectively leveraging ...

The Kimberly-Clark commerce lead believes the category’s biggest opportunity lies in cleaner measurement, stronger partnerships and making complexity easier to manage. If commerce media feels ...

For the Mars retail media lead, sales productivity and verified growth are replacing pure efficiency as the benchmark. As a juror for The Drum Commerce Media Awards, Thomas (TJ) Hanel brings a ...