One of the latest big names to join the booze brand fray is Beyoncé, who has just released SirDavis Whisky, to pay homage to her southern roots (each is finished, blended and bottled in her home state ...

Siblings Alex and Emma, co-founders of Renais Gin, drew inspiration from their father, Chris Watson, who planted the family ...

Even Gordon's aficionados sometimes drink other drinks. We positively enhance their brand perceptions and address reasons why they sometimes stray without buying their loyalty, translating to... We’re ...

In the ad, Reynolds tries to make a classic cocktail with the help of a stubborn ghoul who insists on being a diva instead.

A single bottled cocktail served at a wedding led to the biggest order Cambodian gin brand Seekers has ever received. And ...

Bombay Sapphire and Tanqueray maintain top gin rankings, while Old Monk leads rum sales. Diplomatico's rise indicates ...

After acquiring United Spirits in 2014 and cleaning up its balance sheet, UK-based alcobev giant Diageo is busy consolidating ...

In the vast (and generally unpalatable) world of “celebrity” booze brands, few have surprised me like Emma Watson’s gin. Renais ... then for Diageo as Customer Marketing Manager On Trade.

Fortunately for Diageo, brands like Johnnie Walker scotch whisky, Tanqueray gin, and Cîroc vodka constitute the perfect accompaniment for any number of enticing, engaging activations – be they ...

Aviation American Gin. Rapper and entrepreneur Sean "Diddy" Combs filed a lawsuit in New York Supreme Court Wednesday, accusing Diageo of neglecting his vodka and tequila brands.

The company that owns other celebrity-backed brands such as Cîroc and Casamigos has added Aviation Gin to its portfolio. Ryan Reynolds on ‘Deadpool,’ diversity, and the secrets of successful ...

Diageo has an appetite to invest in homegrown brands given the “right opportunity ... of craft and premium alcoholic beverages such as gin and rum. "We see both organic and inorganic growth ...