Doritos’ consumer-generated ads featuring a dastardly dog and a flying baby triumphed over a parade of celebrity-driven spots to win Brand Bowl 2012. Hosted by Boston-based agency Mullen and ...

Brand Bowl 2012 measures ad buzz on Twitter in real time; finds that Doritos, H&M, and Chrysler had the right stuff. Not so much GoDaddy.com. A consumer-generated spot featuring a murderous hound won ...

Irvine-based Taco Bell sold 100 million Doritos Locos Tacos in about 10 weeks – making it the largest and most successful product launch in Taco Bell’s 50-year history, the company said. Prior to the ...

The surveys are in, and Dorito’s and M&M’s were among the high scorers for Super Bowl commercials yesterday. Doritos won Mullen’s “Brand Bowl 2012” based on 400,000 tweets monitored by the Boston ad ...

The New York Giants didn't need to slingshot any babies or cover up the whereabouts of a cat to earn their thrilling Super Bowl victory. (That down-to-the-last-second fourth quarter was crazy enough ...

PURCHASE, N.Y., Oct. 1, 2012 /PRNewswire/ -- PepsiCo's Mountain Dew and DORITOS brands know that gamers across the country have been waiting for one thing this fall: the long-anticipated launch of ...

In 1966, Frito-Lay launched the first tortilla chip brand nationwide. Back then, the salty snack market was dominated by potato chips and pretzels. Now, Doritos are everywhere, led by Nacho Cheese, ...