Picture a coin with two sides. One side is your objective -- wanting to sell your goods or services -- and the other side is your customer wanting to buy your goods or services. You want to sell to ...

Those of us who’ve been in the e-mail industry for a while — and even those who are brand new to the space — recognize the value of an effective e-mail marketing program. Marketers easily can test ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

When deciding on the frequency of your email programme, it is important to bear in mind that the target audience and the purpose of your message is more important. With that in mind, identifying how ...