Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...
An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...
As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...
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