What could have been just another Dettol Antiseptic Liquid commercial has struck a chord with the audience. Not because of a ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. A television commercial in Canada is gaining ...

Radio advertising veteran Jeffrey Hedquist explains why psychographics beat demographics when writing commercials.

I'm so tired of boys. I need *** man, Bill. Prego Leo Karunna. Once you pop, the pop don't stop. The first half of the Super Bowl just ended, and people are already declaring a victory — not in the ...