Employee loyalty is a two-way street that benefits both the employee and company. The employee benefits by feeling involved in the success of the company and being rewarded for hard work. The company ...

In a recent article, Judd Marcello, former EVP of Global Marketing at Cheetah Digital and current EVP & CMO at Conexiom, suggested that there is “ no customer journey” and so marketers should stop ...

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

When most people think of QSR loyalty programs, (if they do at all) it’s usually on the order of buying X amounts of product and then receiving free food. Yet discount-heavy reward loyalty programs ...

One adage you hear time and again in business is that a repeat customer is better than a new customer. Why is that? Because repeat customers spend more money – 300x more! Retaining customers can help ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

In the complex network of human relationships, choosing to show allegiance to someone often shapes decisions and actions. But what happens when loyalty to one friend extends to their connections?

Loyalty programs hold the promise of turning transactions into meaningful connections that lead to enduring loyalty over time. By and large, loyalty programs should be a win-win, adding value to the ...