It is the most eagerly anticipated advert of the Christmas season. In his excitement about the season, Edgar unintentionally melts a snowman, dissolves an ice rink and burns down a Christmas tree in ...

The hotly-anticipated 2019 John Lewis Christmas advert featuring Excitable Edgar the dragon has been released and you can watch it here.

This is the heartwarming new John Lewis Christmas advert, featuring an adorable dragon called Excitable Edgar. The hotly-anticipated festive commercial is their first joint campaign with sister store ...

In 2019, John Lewis partnered with Waitrose for the first time to create a Christmas campaign, which follows accident-prone dragon Excitable Edgar as he attempts to join in Christmas festivities.

“From Elton John to Excitable Edgar, thoughtful gifting has been the common thread in a decade of John Lewis ads” said Jon Evans, CMO of System1, “It’s what makes The Gifting Hour such a great ...