Last year, Extra Gum created an ad that continued its tradition of turning gum wrappers into heartwarming gestures of love. “Sarah & Juan,” like the 2013 ad “Origami,” told a lifelong tale that ended ...

Ever imagine what you would do if the pandemic ended suddenly? This short film expresses how we’re all feeling after 14 months of lockdown. What’s the first thing you would do if the coronavirus ...

Over two years after its “Origami” commercial made everyone cry at work in front of coworkers, Wrigley's Extra gum released the next installment in the series of moving ads. The new spot, “The Story ...

I just might be a big baby, or maybe it's the fact that I have one daughter with another one on the way, but this commercial for bum .. Extra gum .. nearly brought me to tears. I have yet to see it on ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. This article is more than 10 years old. Ever shed a tear over a gum ...

“Who wants gum?” was a question asked in countless Trident commercials over the years. Now stuck in a multiyear sales slide, gum manufacturers are asking themselves the same thing. With teenagers, the ...

An epic new commercial for Wrigley’s Extra brand gum that celebrates the end of the COVID-19 pandemic in 2021 is giving cooped up viewers all the feels — in a way that only a gum advertisement could.

The last time Mars Wrigley’s Extra gum debuted an original ad campaign with original music, 2015’s “The Story of Sarah & Juan,” the spot achieved a rare made-for-synch trajectory for its custom cover ...