Bring on the pigment.

Featuring expert favorites from Make Up Forever, Byredo, and more ...

Don't get us wrong: We love a natural, neutral-hued or smudged smoky eye look as much as the next. Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of ...

2016-era glam is back on IG and we’re here for it.

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best eye shadow ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

If you’re looking to upgrade your makeup looks for 2025, eye makeup is the way to go. Although we’re all guilty of skipping the shadow or liner when we’re in a pinch, there’s no better time than now ...

Photograph by Erik Madigan Heck. Styled by Felicia Garcia-Rivera. There’s been much discussion lately about blue eye makeup having a resurgence. But for the record—and as any savvy makeup artist will ...