Overview: Linking accounts improves ad management and cross-platform marketing efficiency.Connected accounts allow seamless ...

The Meta-owned platform also rolled out a slew of new features, including the ability for users to reorder their grids, and expanding Trial Reels to all users. By Alex Weprin Senior Editor Instagram ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Facebook and Instagram owner Meta is launching paid subscriptions for ... Tanya O'Carroll argued Facebook's targeted advertising system was covered by the UK's definition of direct marketing, giving ...

Meta Platforms to use AI interactions for personalised ads on Facebook and Instagram, sparking debate on data use in marketing.

In an internal email surfaced as part of the Meta antitrust trial, Meta CEO Mark Zuckerberg fretted about the potential that the company’s Instagram acquisition may cannibalize Facebook. Were that to ...

Facebook Inc is tapping Alex Schultz, a company veteran who runs product growth, analytics and internationalization at the social media giant, as its new chief marketing officer.