Add Yahoo as a preferred source to see more of our stories on Google. Mega-hot and perennial cult favorite streetwear brand Fear of God has become extraordinarily successful despite—although some ...

Fear of God has opened a retail location at Selfridges in the U.K., marking their first retail store. The location, designed with Perron-Roettinger, sets the foundation for the American luxury fashion ...

Following an inaugural release, Jerry Lorenzo ‘s diffusion label Fear of God ESSENTIALS has now readied Drop 2 of its “California Winter” 2020 collection. Continuing a focus on wearability, comfort, ...

The collab piece reinterprets Fear of God's classic hooded bomber jacket.

See Fear of God Eighth Collection collection.

When Fear of God designer Jerry Lorenzo went to Jay-Z’s annual Academy Awards afterparty last month, he showed up in a surprisingly chill suit. On a night where many celebrities, inspired by the ...

It was announced way back in 2020 that designer Jerry Lorenzo’s Fear Of God was going to be in partnership with the German athletic brand Adidas. The only thing to come of that announcement was an ...

BLOOMINGTON — Indiana basketball will debut a unique look on Sunday when it hosts Northwestern at Assembly Hall. Adidas picked the Hoosiers and Miami to debut the Fear of God Athletics' NCAA ...

Right before 2020 concluded, Jerry Lorenzo announced that he was going to discontinue his short-lived partnership with Nike and take his talents to the adidas family. The Fear of God founder has plans ...

To receive the Vogue Business newsletter, sign up here. When did it all go right for Fear of God, first launched back in 2013? “In all honesty, I would say the last year,” admits LA-based founder and ...

Mega-hot and perennial cult favorite streetwear brand Fear of God has become extraordinarily successful despite—although some might say because—the fact that the indie line eschews traditional fashion ...