VIDEO: Upstart company lighting up the soft plastics line of fishing tackle with Northern Lights Plastics As an avid outdoorsman with more than 17 years in the hunting and fishing retail industry ...

Organizing your bass fishing soft plastics doesn’t have to be confusing, daunting or frustrating. Although it may seem like a bunch of mind numbing labor, I’ve been using a simple organization ...

Learn why the craw, chunk, creature bait, and swimbait are the four best flipping jig trailers to choose when fishing for ...

These six styles of soft plastic baits, including worms, craws, creature baits, swimbaits, stick baits, and toads, are an excellent choice for catching more and bigger largemouth bass. Learn the ...

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some fantastic fishing! The Eye Drops are an artificial and scented round plastic ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...

Besides the plastics, the company offers decals and a line of apparel that includes hats, T-shirts, sweatshirts and fishing jerseys.

Lost or discarded soft plastic lures used for fishing remain in the environment and can be deadly to fish that find and eat them.

Soft plastics, spinners and crank baits are working best. Bream fishing has been fair just off the banks along Highway 2 while catfish are biting all around the lake.

FISHING soft plastics for flatties has to be one of the most rewarding lure fishing experiences.

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...