"Ball fitting" has become a bigger part of golf's vernacular, and in 2016, most players know that using the right ball for their swing can actually make a difference. For Bridgestone Golf, the concept ...

No lie: There is a perfect ball for you. Finding it, however, may require help. Michael Rich, Titleist’s manager of golf ball fitting and education, has some ideas. We don’t talk about swing speed at ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

There are countless ways to help improve one’s golf game that go far beyond just practicing or playing more. Taking professional lessons from a PGA Coach is one of the best ways to start to improve ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Golfers know that some balls work for their game and that others just don’t. For some of us, there are lingering bad memories of balls that were too hard or too soft. There’s also an awareness that a ...