Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Ford has made the decision to halt production of the F-150 Lightning for the foreseeable future. This move comes in response to shifting market dynamics and a delay in the next-generation Ford F-150, ...

Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...

Electric pickups are seeing rapid depreciation. That's bad news for early adopters, but it could be great news for you.

The Wall Street Journal says Ford execs are considering canceling the electric truck entirely after putting it on indefinite ...

This week I bring you a really cool full-sized pickup, the all-new 2024 Ford Lightning Flash, a completely electric truck. This package is new for 2024 and I think the Blue Oval boys are trying to ...

Two Ford F-150 Lightning owners who got nearly identical vehicles two years ago reflect on their purchase. One of the trucks has over 45,000 miles, while the other has roughly 23,000 miles on the ...

Ford executives are reportedly weighing whether to discontinue the all-electric F-150 Lightning pickup, just a few years ...

YouTuber Tom Moloughney's Ford F-150 Lightning is still in great shape after three years and 38,000 miles. Would-be electric-vehicle buyers have a lot of concerns. And that makes sense for any new and ...

You may have heard something about an electric Ford F-150 called the Lightning. You may have also heard that it has a base price under $40,000 (before applying the destination charge). You may not ...