Ford bet big 15 years ago on going off-road and never looked back. It announced Jan. 13 it is expanding the packages to offer a more affordable model.
The Blue Oval is in rare air as a global icon and wants to stay that way, beginning with the Raptor brand at the Dakar. Rally ...
Ford will launch a mid-tier off-road performance Bronco RTR early next year that will be priced below the Raptor.
The Dearborn automaker on Tuesday evening revealed the first of two Broncos it'll introduce this year — the Ford Bronco RTR SUV — at Huntington Place ahead of the official opening of the Detroit Auto ...
The Jeep Wrangler and Ford Bronco stand out within the mid-size SUV market, but determining which is the better buy in 2026 isn’t so clear-cut. The Wrangler is dropping 12 special-edition 2026 models, ...
Meanwhile, Chevrolet, GMC, Toyota, Ram and Subaru have been eager to connect with off-road shoppers in Detroit.
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Ford's bold off-road powerhouse set to drop

In the heart of Detroit, where American muscle has always ruled the roads, Ford is about to shake things up again. The Blue ...
The Roush-built pickup serves as an alternative to Ford's own F-150 Tremor, gaining taller suspension, a cat-back exhaust, ...
This new Bronco variant boasts in-your-face styling and offers off-road hardware once reserved for more expensive models.
Roush Performance thinks it can do a better "off-road-lite" F-150 than Ford.
American Expedition Vehicles has announced a package for the Blue Oval's Super Duty pickups that includes massive 40-inch tires.
Where the Expedition sticks with tradition — powertrain, passenger space, burly construction — it drew few complaints. The ...