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Texas-based snacks maker Frito-Lay will be a global sponsor for the next World Cups in men’s and women’s soccer ZURICH -- Texas-based snacks maker Frito-Lay will be a global sponsor for the ne ...

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ZURICH — Texas-based snacks maker Frito-Lay will be a global sponsor for the next men's and women's World Cups and back a ''fan of the match'' award at every game, FIFA said on Thursday.

ZURICH (AP) — Texas-based snacks maker Frito-Lay will be a global sponsor for the next men’s and women’s World Cups and back a “fan of the match” award at every game, FIFA said on Thursday.