“FUBU” also made it into the rapper’s rhyme; in fact, he winkingly throws in “for us, by us, on the low”—which proved true. Apparently, neither Gap’s creative team nor execs realized LL had slipped in ...

A Twitter user sparked a whole trending movement after she asked her followers if they knew FUBU was Black-owned and means "For Us By Us." #BlackTwitter is on fire today. The morning began with Jay Z ...

Daymond John Explains How LL Cool J Secretly Made a FUBU Commercial Out of a GAP Ad and Created Massive Sales Numbers for Both CompaniesFUBU Founder Daymond John is calling it history’s biggest ...

Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since, some of the ...

Beyond just the music, LL Cool J has always been a blessing to the culture, and this story is proof of it. The post LL Cool J’s Famous 1997 GAP Commercial Increased Company’s Target Audience By 300 ...

Before popular hip-hop influenced clothing brands like Rocawear, Enyce, P.Miller, and Sean John, there was FUBU. The company burst onto the hip-hop scene in 1992, and paved the way for the urban ...

This week, Daymond John, Keith Perrin and Carlton Brown of FUBU sat down with N.O.R.E. and DJ EFN for a very special episode of “Drink Champs.” The four founding members of the streetwear brand (J.

A hip-hop awards show and festival that could attract "hundreds of celebrity guests" and "thousands of tourists" is planned for August in Memphis, organizers said Wednesday. The "For Us By Us Hip-Hop ...