British luxury retailer Harrods has begun selling peaches from Japan's Fukushima region as part of efforts to restore trust in produce grown there following 2011's nuclear disaster. The sale of the fruit at Harrods for £80 ($104) per box of three marks the first time peaches from Fukushima have been available in a European store.

White peaches at £80 for a box of three available at high-end store as Japan promotes food from affected region to the world

The fruit is now available at the luxury London department store, in a Japanese push to address safety concerns amid a global campaign to restore trust.

London luxury hotspot Harrods says it proudly sells "the most exquisite products from around the world" - including some pricey peaches from Fukushima.

Peaches from Fukushima can now be bought at London's luxury department store Harrods in a Japanese push to ease fears about produce grown in the region hit by nuclear disaster.But after an earthquake-triggered tsunami unleashed the worst nuclear disaster since Chernobyl,