While Geico was investing in marketing and neglecting IT, its rival Progressive was investing in technology and gaining ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...