Ever since Pop-Tarts started sponsoring the college football bowl game in 2023, the Pop-Tarts Bowl has become a viral sensation thanks to the introduction of the Edible Mascot — an anthropomorphic ...
In 2025, fans can watch two teams of three flavors live on TikTok during the game between Georgia Tech and BYU before one of them is sacrificed to the winning team on Dec. 27 Viewers had the chance to ...