The internet and social media have transformed the way in which we hear and understand music today—and online communities and ...

• Use point-of-view or close-up framing. Bringing the viewer physically close to the action helps them feel inside the scene ...

For years, “going viral” has been viewed as the ultimate marketing win—a single piece of content skyrocketing to massive visibility seemingly overnight. However, virality may not always deliver the ...

On a spring afternoon in 2005, the members of OK Go dressed up in tacky suits, gathered in front of a video camera and awkwardly danced their way into history. The band’s DIY single-shot clip for its ...

Women in business can't complain about how little they make for fear of looking greedy, an academic says.

To go viral on TikTok, there are certain strategies that you should follow. Structuring a video correctly is your best chance for going viral on TikTok. This is basically the format of your video. How ...

Plenty of consumer brands experience a taste of viral fame—by accident or grand design. The trick is figuring out how to maintain those numbers. To answer that question, Inc. went to a master of the ...

For the record, Kevin Driscoll hasn’t recently started his day dunking his face in ice water and rubbing a banana peel on his skin. Just because the University of Virginia media studies professor is ...

Stop me if you’ve heard this one before. An aspiring chemist goes to college, realizes she’s not good at chemistry, and bombs her dissertation. She takes a class in standup comedy and decides the best ...

Australian identical twins Bridgette Powers and Paula Powers have gone viral for their mirroring speech patterns and hand gestures 7NEWS Queensland/X Australian identical twins Bridgette Powers and ...