There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads, starts conversations and instantly makes you look like you have somewhere important to be. This ultra-light, ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...

We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and ...