Golf’s PGA Tour has extended its long-running marketing partnership with global brewing giant Anheuser-Busch through 2030.

Michelob ULTRA is a local sponsor at THE PLAYERS Championship ... we are proud to further showcase this iconic beer brand to professional golf fans across the world, including at the next three ...

As part of the six-year extension through 2030, Anheuser-Busch brands Michelob Ultra, and Michelob Ultra Zero will be tapped ...

Shenanigans abounded among the crowd at the Tito’s Stillhouse Tent behind the 17th hole at Cognizant Classic on Saturday.

Boston Beer Co. is planning to spend more on advertising and sponsorship deals this year as it seeks growth amid tougher competition, particularly for its hard seltzer and iced tea vodka drinks.