For years, grips have been something of an afterthought in the equipment space. Golf Pride is hoping to change that. The post Why Golf Pride wants to change the way you think about grips appeared ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

Golf Pride launches its new Zero Taper putter grip for players looking to get a consistent grip and make more putts on the course.

Welcome to another edition of the Fully Equipped mailbag, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s managing editor of equipment, Jonathan Wall) fields your ...

WHAT YOU NEED TO KNOW: Golf Pride launches its softest grip ever, the CPX. The grip, which is made of the softest rubber compound in company history, builds traction through a raised diamond-quilted ...

Which golf club grips are best? Golf is both fun and challenging. The most subtle nuances in your golf swing can make a big difference in your score. The same holds true for your golf equipment — ...

Most conversations about golf equipment center around things like lie angles, clubhead design and shaft composition and length. But in our continuing series on the tools of the game, we’re going a ...