The Ryder Cup is over and the PGA Tour’s fall schedule is already delivering winners like … Steven Fisk (sorry, Steve). It’s only rational to find yourself wondering if you’re going to survive long, ...

Creator-driven brand Good Good Golf is launching a Discord-based community program, with plans to introduce real-life leagues and national tournaments after raising $45 million earlier this year. The ...

Pro golf is returning to Austin, Texas — and it’s bringing the YouTube generation along with it. On Monday morning, the PGA Tour announced its return to Austin for the Good Good Championship, a PGA ...

Good Good Golf is in Chicago for its latest event, a team-style knockout challenge at Kemper Lakes Golf Club. Here’s your need-to-know information Thursday’s competition. Golf Channel coverage begins ...

As Good Good Golf’s influence within the sport continues to grow, the entertainment brand is getting its own PGA Tour event. On Monday morning, the popular golf YouTube channel announced that it will ...

Golf is headed back to Austin, Texas, in 2026 at the Omni Barton Creek Fazio Canyons Course after a three-year hiatus, with the tournament added to the PGA Tour’s Fall schedule, November 9-15. “Of the ...

Back in the early aughts, when reality TV shows like ‘Survivor’ and ‘The Real World’ ruled the airwaves, golf fans found themselves gripped by ‘The Big Break.' Golf Channel’s entry into the burgeoning ...

Back in June, during the star-studded Good Good Lonestar Shootout at Horseshoe Bay Resort in Austin, Texas, Matt Kendrick, CEO of Good Good Golf, sat down with Golfweek to discuss the brand’s ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...

Garrett Clark is the face of Good Good Golf, one of the fastest-growing brands in the market. They'll be the title sponsor of a 2026 PGA Tour tournament. Mike Mulholland / Getty Images They may not be ...