Founded in 2009, Hoka launched with a weird name and even weirder shoe. The Mafate, named after the Cirque de Mafate caldera on Réunion Island, broke all manner of convention with its thick, chunky ...
I’ve been reporting about sneakers for over five years, and during almost every conversation I have with podiatrists, shoe buyers and athletes, Hoka comes up. The brand only launched about 15 years ...
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