It depends, but if you’re linked to the hotel brand’s site, you should be in the pink, according to the Hospitality Sales & Marketing Association International and Smith Travel Research’s first-ever ...

The Hospitality Sales & Marketing Association International (HSMAI) and Smith Travel Research launched the first-ever hotel Internet marketing metrics survey and presented the initial results showing ...

The Cambrian hotel in Adelboden, Switzerland is celebrating the New Year with the launch of a new website (www.thecambrianadelboden.com), which has been designed to reflect its new positioning. Hotels ...

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.

CHICAGO, IL – In 2007, more than 30 percent of bookings came from direct web bookings — a trend expected to grow as consumers make higher-value purchases online. CHICAGO, IL – In 2007, more than 30 ...

A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues. The manager accomplishes this by developing programs to increase occupancy and make profitable use of its ...