Easton, Pennsylvania -- It's a colorful job but somebody has to do it. Pete Ruggiero, the CEO of Crayola lives in a world of color and manufacturing. The product is sold in 80 countries. The name is ...

This article was taken from the October 2014 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by ...

For the first time in its history, Crayola will bring back a collection of retired crayon colors. Guests who visit the Crayola Experience in Easton, Pennsylvania, can buy a custom pack of the newly ...