In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...

And yet in our insta-gratification era, where attention spans are measured in emojis per second, the Lego brick — a ‘slow movement’ foot soldier — not only survives in an impatient plugged-in world ...