Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
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Lego’s Smart Bricks are here: Are we ready to change how we play?

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
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LEGO’s new SMART Play sets bring builds to life with real-time effects

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use of screens.
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Lego unveils smart brick sets that bring ‘your creations to life’

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...
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Look: LEGO introduces smart brick that can bring creations to life

LEGO unveiled a new way to play with its iconic bricks. At the 2026 Consumer Electronics Show in Las Vegas on Jan. 5, the toy maker introduced its "SMART Play" system, an innovative platform that can ...