There aren’t necessarily standards for what defines success in online marketing. What you’ll measure depends on your goals and initiatives, particularly when it comes to content marketing. Furthermore ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

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Determine your content strategy: Create an editorial mission statement that lays out the goals for your content, the audience you want to reach, the topics you will address, the keywords you’ll use, ...

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.

Content is the core of customer experience. A company’s product or service can be phenomenal, but if the enterprise content — marketing, messaging, customer service communications, product ...