A beauty editor tested the Sweed Beauty Lash Lift Mascara—the clean, cult-favorite Swedish mascara with a celeb liking from ...

Now, here’s a real eye-opener: Lash lifts are one of the buzziest beauty treatments right now as TikTok videos tagged with #lashlift have garnered over 3 billion views. And women who have had this ...

Recently, I got my first-ever lash lift and tint. The results were beautifully lifted and darkened yet natural-looking eyelashes, but what I wasn’t prepared for was what they told me right as I headed ...

A lash lift is like a perm for your eyelashes — the hairs are curled upwards semi-permanently. It takes about an hour to complete and costs around $100. There are minimal risks, but be sure to avoid ...

Lash lifts help remove the need for mascara, but just how safe is the procedure? For generations, people have sought out long, dark eyelashes. Between mascara, fake eyelashes, lash serums and eyelash ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. This week it's all about lashes, specifically how to make them look long, lifted and ...

A keratin lash lift is a treatment that curls and lifts natural lashes using a keratin-based solution. The lash lift process typically takes 45 minutes to an hour and can last 6-8 weeks with proper ...

Feeling disinclined to use mascara all the time? This creator may have the solution for you. “You wanna know why I stay on TikTok? Because it teaches me things like this. I had to show you guys ’cause ...

This quick and easy lash treatment makes mascara optional.