That statement rips through the heart of every public relations professional when she hears her client stand up and use the conditional “if” while making an apology. Nothing undercuts sincerity like ...

‘If’ usually introduces conditional clauses. The same applies to other conditionals such as unless, should and in case which, however, perform other functions in different contexts. As conditionals, ...

When this column took up the grammar of "if"-conditional sentences last week, I emphasized that a good communicator doesn't make bland assertions of truth every time but expresses them simply as ...

One of the things we should avoid as a communicator is to get an unsavory reputation for declaring everything we say as absolute truth. To be a credible, we need a well-developed capacity to ...