Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

Although “influencer marketing” might sound self-explanatory, there are many ways to go about it, some of which might pose significant risks or advantages to your company or brand. The idea is simple; ...

Editor’s note: Nation’s Restaurant News is excited to partner with Belle Communication to launch The Influencer Insider, a new content series highlighting social media influencers and how their ...

Forbes contributors publish independent expert analyses and insights. Creator marketing expert: fashion, lifestyle, & wellness brands. Influencer marketing is a $24 billion industry. Despite economic ...

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Influencer marketing in 2026 is entering a more honest, strategic era. As audiences grow increasingly skeptical of super‑polished aesthetics and AI generated content, the influencer marketing trends ...

Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is a type of social media marketing that allows you to leverage the power of influencers. Through influencer ...

It’s a simple question with a complicated answer.