People make fun of infomercials, but they work. The number of businesses using them has risen 10% in the past year. Known as direct-response television, or DRTV, the ads have been helped by the ...
Billy Mays, the most successful direct-response salesman in TV history, is co-starring in a new Discovery Channel reality show, "Pitchmen," which debuts April 15. You may recall Mays' efforts for such ...
Survey finds few Americans are frequent buyers of infomercial products. May 20, 2011 — -- Three in 10 Americans have bought products they saw advertised on television infomercials, but few are ...
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