Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence.

In an integrated marketing plan, one specific message is distributed to a certain audience through all the marketing channels you have in play.

When building an integrated marketing plan, it is important to answer these questions to ensure that your marketing plan focuses on strategic goals rather than tactical implementation. 1.

When strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or visibility; it’s all in the details ...

When you’re ready to take the next step toward building an integrated, profitable online marketing plan, consider upgrading from the Starter to the Business Package, which provides access to ...

When fully integrated, marketing can create more targeted campaigns to better support sales efforts leading to increased lead generation, more qualified leads and an improved customer experience ...

Strategic platforms and aligning the marketing mix Why no channel or department lives in a silo Business planning and organizational structure implications The importance and the necessity for having ...

The State of Integrated Marketing in B2B reveals that a sizable majority of B2B companies are currently using integrated marketing, and those who currently don’t use it plan to within the next 12 ...

Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.

In addition, Harvey served as director of the Center for Advancement of Digital Marketing and Analytics at Ball State University. In 2019, he authored the second edition of "Developing an Integrated ...