“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. How we track, measure and attribute the success of marketing ...

In a recent New Yorker magazine story about the Black entertainer Josephine Baker, who became famous in Paris in the 1920s, the writer was describing Baker's activity in the French resistance to the ...

A firm’s decision on whether to downsize when facing performance shortfalls may depend on the CEO’s internal attribution tendency. When a firm’s performance falls short of aspirations, organisational ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

What is better – information that is cheap and wrong or information that is expensive and accurate? Soon, marketers may have to decide. Some months ago at my day job as head of marketing at the IT ...

This is the second of a two-part series. Part 1 is here. Traditional journalism standards have typically governed attribution, and the general rule when using the work of others verbatim is to put ...