Data-driven analytics and brand consulting company Kantar today announced a milestone in its transformation journey. Cumulative revenues for Kantar Marketplace, its market research platform, have ...

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For businesses, being on top of the competition means being the first to respond to market messages and choices. But despite the rapid rate innovation evolves in, no perfect technology yet can cover ...

Keeping up with new research technologies is no mean feat. To help, Kantar recently launched the Kantar Marketplace, a “one-stop, research and insights store that includes key offerings across ...

The launch is part of Kantar’s ongoing investment in its digital solutions. Advertisment Kantar, the world’s leading data-driven analytics and brand consulting company, today announces that Link AI ...

Launched in mid-2019, Kantar Marketplace delivers decision-quality insights in as little as a few hours. The automated platform features a range of consumer insights solutions that accelerate business ...

Kantar didn’t have much flexibility under WPP to buy companies and solutions to modernize its traditional market research business. “We’ve been out of the market for three or four years,” said Kantar ...

Data-driven analytics and brand consulting company Kantar is investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform.

The perception of the smartwatch as an expensive and useless appendage to the smartphone has not yet been overcome, market research firm Kantar has said. According to Kantar, 15 percent of US ...

Kantar has announced that Link AI for Digital, an AI-powered ad testing solution specifically for digital ad formats, is now available on Kantar Marketplace, its market research platform. Link AI for ...