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Keeping up with new research technologies is no mean feat. To help, Kantar recently launched the Kantar Marketplace, a “one-stop, research and insights store that includes key offerings across ...

Only a quarter of this year's Cannes Lions award-winning campaigns provided brand impact over the short or the long-term, according to Kantar research made available to Marketing Dive. This year's ...

Kantar CEO Eric Salama succinctly summed up his vision for the market research company's future under new owner Bain Capital on Thursday, citing a desire for "much more real-time and predictive offers ...

Kantar didn’t have much flexibility under WPP to buy companies and solutions to modernize its traditional market research business. “We’ve been out of the market for three or four years,” said Kantar ...

Britain's "Big Four" supermarkets all lost market share in the 12 weeks to May 19, market research company Kantar said, as like-for-like sales flatlined at leader Tesco and fell at Sainsbury's, Asda ...

Optus took mobile market share from Telstra across the prepaid segment during the quarter ending June 30, according to the most recent statistics published by market research company Kantar. According ...

While many analysts were expecting Netflix to meet or exceed its projected Q1 subscriber gains right up until the streaming giant dropped its bomb about losses late Tuesday, Kantar was presenting a ...

BEIJING -- The overall brand strength of Chinese companies has increased by 17 percent from 18,035 to 21,150 year-on-year ...

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Unlike the reviving momentum in the United States and European markets, Apple's iPhone sales are continuing to lose steam in China, the most populated market in the world. Sales in China accounted for ...