Paris-based market research firm Ipsos confirmed today that the company is in discussions regarding a potential acquisition of Kantar Media, which provides audience measurement services across ...

Kantar Media SRDS has added programmatic digital ad inventory to its media planning platform, which aggregates advertising rate card information for a wide range of supply sources. It’s another ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an ...

The New York Times, Amazon, Apple TV, Netflix and X rank as the top US media brands for consumer advertising receptivity in 2025, according to Kantar's latest Media Reactions study of 21,000+ ...

The acquisition of the media measurement and analytics company by the private equity firm is expected to close later this year When you purchase through links on our site, we may earn an affiliate ...

Market research giant Ipsos has confirmed it is preparing an offer to acquire Kantar Media, the TV ratings data division of market research group Kantar. The confirmation came via a press release from ...

H.I.G. Capital is nearing a deal to acquire Kantar Group’s television audience ratings unit, people with knowledge of the matter said. The investment firm could reach an agreement to buy the Kantar ...

Kantar Media, the specialist in audience measurement and data, has announced that Prime Video has joined its Cross-Platform View service in Spain, which delivers audience insights across linear and ...

Kantar Group late Friday announced a deal to sell its Kantar Media unit alternative investment firm H.I.G. Capital for approximately $1 billion. Kantar Media operates media audience measurement ...

Market-research firm Kantar Group is selling its media measurement and analytics unit Kantar Media to private-equity firm H.I.G. Capital for approximately $1 billion, the companies said. Kantar Media, ...