NEW YORK--(BUSINESS WIRE)--Kantar Millward Brown today announced that it has partnered with Samba TV in the U.S. to launch the largest and most precise single-source measurement solution for ...

Media/advertising research company Kantar Millward Brown today has partnered with TV analytics firm Samba TV to kick off what the companies say will be “the largest and most precise single-source ...

Kantar Millward Brown and Samba TV announced the launch of what a joint press release described as a TV ad analytics platform that will be the largest and most precise single-source measurement ...

New Delhi [India], Mar 24 (ANI-BusinessWireIndia): WPP -Kantar’s brand, communications and media research unit Kantar Millward Brown conducted its annual Media Conclave 2017 in Mumbai. This year’s ...

Kantar Millward Brown has expanded its Ignite Network brand marketing analytics platform to include more mobile and cross-platform ad effectiveness measurement. "It's critical for marketers and ...

Kantar Media, long considered a rival to Nielsen’s mainstay TV measurement business internationally, is restructuring the way it goes to market. Although Kantar Media previously operated as one of 12 ...

Kantar, the data investment management division of WPP, has partnered with Second City Works, the corporate services division of the improvisation comedy theater and school, on a joint venture called ...

Kantar Millward Brown announces the inaugural launch of the BrandZ™ Top 30 Most Valuable South African Brands on the 31 October in Johannesburg and 1 November in Cape Town. The ranking identifies ...

NEW YORK--(BUSINESS WIRE)--Millward Brown, a global leader in brand, media and communications research, today announced it has agreed to acquire the business operations of Analytics Quotient (“AQ”), a ...

While it has become typical for industry watchers to declare that the mobile web is suffering at the expense of apps’ success, a report Monday revealed consumers use both at almost equal levels. “The ...