Native supply-side platform (SSP) Sharethrough on Wednesday announced a partnership with Kantar Millward Brown to develop research tools to enable brand marketers to better analyze the impact of their ...

There was a building boom for walled gardens in 2017, and that will only accelerate in 2018. Research agency Kantar Millward Brown has released its digital marketing predictions for the coming year, ...

NEW YORK--(BUSINESS WIRE)--Millward Brown, a global leader in brand, media and communications research, today announced it has agreed to acquire the business operations of Analytics Quotient (“AQ”), a ...

While it has become typical for industry watchers to declare that the mobile web is suffering at the expense of apps’ success, a report Monday revealed consumers use both at almost equal levels. “The ...

NEW YORK--(BUSINESS WIRE)--Millward Brown, a global leader in brand, media and communications research today announced the acquisition of InsightExpress, a leading provider of media analytics and ...

The top chains are going up in brand value. Whether or not customer tastes are changing, and what that means for the quick-service industry as a whole, one fact remains: The top chains are going up in ...

WPP ad-marketing research unit Millward Brown has acquired marketing strategy consulting firm EffectiveBrands. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy ...

Kantar Media, long considered a rival to Nielsen’s mainstay TV measurement business internationally, is restructuring the way it goes to market. Although Kantar Media previously operated as one of 12 ...

How important are repeated video ad exposures on brand metrics? Repeated exposures might seem like an obvious good, but where's the data quantifying it? Online video advertising company YuMu took up ...

James is a 25 year veteran of consumer and customer insight. Canadian by birth, he has worked all across the globe for some of the biggest names in research consultancy including Millward Brown, TNS, ...